GUCCI‘S MEMORY: Demna’s first design exhibition for Gucci will be unveiled during Milan Design Week and Fuorisalone 2026.
Dubbed Gucci Memoria, it will take place at the city’s 16th century Chiostri di San Simpliciano and open to the public April 21 to 26. A press preview will be held April 20.
While details are under wraps, Gucci stated that “the exhibition will offer a symbolic retelling of the house’s 105-year history, reflecting its many facets, transformations, and creative expressions,” and that it “invites visitors to experience an immersive narrative that bridges past and present.”
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Demna joined Gucci as artistic director of the brand after his last haute couture show for Balenciaga on July 9. Following his La Famiglia collection and film “The Tiger” starring Demi Moore, Edward Norton and Ed Harris, among others, presented in September, he staged his first runway show for fall in February in Milan.
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Before Demna’s arrival, in April last year for Fuorisalone, the Italian luxury house staged the exhibition “Gucci | Bamboo Encounters,” which highlighted the enduring cultural and creative significance of bamboo — a signature plant employed over the years by the brand — through bold reinterpretations by global artists and designers.
The international furniture and design trade show Salone del Mobile will run April 21 to 26 and is expected to draw around 300,000 people to the Rho fairgrounds, and Design Week and Fuorisalone, which run concurrently, are forecast to attract 500,000 visitors.