Diesel wants a piece of the jet-set lifestyle.
The OTB Group-owned brand launched its first luggage collection under the creative direction of Glenn Martens, marking the brand’s entry into a new category. The collection was developed in collaboration with Canton Unicorn Group, an international accessories manufacturer with vertically integrated production.
Spanning hard and soft luggage, backpacks, duffels and travel accessories, the collection maintains Diesel’s “iconic spirit of bold individualism” and “visual language of self-expression,” according to the Italian brand.
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The collection was designed with the “global nonconformist” in mind. Pieces include an aluminum-inspired hard case, logo-driven soft luggage and modular backpacks.
Just as Diesel’s denim range reinvents jeans, the brand says its luggage collection challenges traditional materials, finishes and proportions of traditional travel items. Brushed metals, matte textures, utilitarian technical treatments and pop graphics create pieces that are both functional tools and style statements.
Colorways span black, silver, khaki, bronze and red accents, as well as an all-over printed travel sticker design that pays homage to Diesel’s colorful graphics.
Functional design details include silent universal wheels with 360-degree smooth rotation, TSA customs locks and interior pockets to neatly store clothes, toiletries, electronic devices and other items.
The Diesel luggage collection is available worldwide through Diesel stores, Diesel.com, and selected wholesale and digital partners across EMEA, NAM, APAC and Japan.
