Thorne wants to make women’s health a taboo topic no more.
Its latest campaign, starring professional ballet dancer Misty Copeland and actress Lana Condor, spotlights two underexplained areas at the center of the supplement brand’s new launches: Perimenopause Complete and Women’s Libido Boost. With candid messaging and science-backed formulas, the movement empowers and educates women of all ages on hormonal changes as they come.
“[This campaign] has really kind of opened my eyes. It’s changed the way that I think about perimenopause and having these types of conversations,” Copeland said in an exclusive interview with WWD. “And that’s what drew me to Thorne, is the fact that they’re opening up impactful conversations in a way where people feel seen and heard, and that it’s not kind of this monolith of experiences where it’s just like, ‘Oh, these are the three symptoms that you have if you’re going through this.’ No — we’re all different, and we all have different hormones, and we all have different lives and experiences.”
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Copeland, herself, has undergone a significant life change this past year after deciding to leave the American Ballet Theatre, a company she called home for the last 25 years. The transition, she said, has evolved her approach to wellness.
“I feel like I’ve had to just kind of strip down and forget all the ways I’ve thought about what health and wellness mean to me. And I think we should do that as people. Of course, you’re going to continue to learn as you go through different phases in your life and you mature. But I think that it’s important sometimes to just say, ‘I don’t know enough. Let’s start over,'” she said.
Condor shares the same sentiment. “For me, I’m in this transitional period of my life where I’m turning 30 next year, and so I’m getting older, and it’s so crazy because I was told there’s one day where you wake up and all of a sudden you feel all of the changes in your body, and you didn’t expect it. I feel like I’m in that era right now where I’m like, ‘Wait a second, things are different here.'”
As the face of Thorne’s new Libido Boost, the “To All the Boys I’ve Loved Before” star is hoping to normalize talking about female needs, whether it’s out in the open or behind closed doors with a friend. “Your libido naturally changes throughout your life. And I actually don’t think I knew that. I’m still learning this, but the health of your libido directly affects just your overall energy in life,” she said. “You don’t have to do what I’m doing. You can simply talk to one of your trusted girlfriends. Just open that dialogue.”
To her adolescent self, who struggled with being a late bloomer, Condor would say the same thing she’s telling young girls today: “Everyone’s needs and desires come at different times. You’re fine. It’s normal. It’s natural.”