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Li Jun

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More From Li Jun

China Insight: China’s Trillion-Yuan Beauty Market and the Rise of New Industry Infrastructure

As competition grows and consumer expectations evolve, China is emerging as both a testing ground and a…

China Insight: How Chinese New Year Signaled the Trends in Luxury Consumption

While buoyant in some categories, the Spring Festival indicated a bifurcation of the market and four key…

China Insight: Three Keywords Unveiling China Inc. — and the Trillion-yuan Fashion Growth Drivers Ahead

From artificial intelligence to the silver economy, a look at where the opportunities lie for China's fashion…

China Insight: Cutting Through the Hype — the Transformation of China’s Fashion Industry as AI Enters Deeper Waters

The technology was on show last month at the Global (Shenzhen) "AI+Fashion" Innovative Application Scenarios…

China Insight: Hitting 100 Million RMB in One Night — What Chicjoc Got Right

As Chinese fashion labels shift from scale-driven growth to a focus on product excellence and brand building…

China Insight: From Runways to Livestreams: How Chinese Brands Are Turning Global Visibility Into Domestic Power

From the runways of Paris and Milan to the livestreaming rooms of Singles' Day, Chinese brands are chasing a…

China Insight: ‘Western Development’ of Fashion Brands — Thriving in Western China With a Green Agenda

International brands are establishing a presence in Chengdu as their "gateway to western China," while…

China Insight: Three Breakthrough Pathways for the Fashion Industry Under China’s Urban Renewal Strategy

Experience-based consumption, industrial clustering and cultural empowerment are reshaping urban economic…

China Insight: What the 618 Shopping Festival Says About China’s Retail Landscape

Competing in China now means playing by a different rule book—one that values connection over conversion…

China Insight: What the 618 Shopping Festival Says About China’s Retail Landscape

Competing in China now means playing by a different rule book — one that values connection over conversion…

China Insight: Will China’s Cultural Tourism Boom Power Fashion’s Next Growth Engine?

Immersive, hands-on experiences have become particularly attractive to younger audiences.

China Insight: Under Dual Pressures of Tariffs and Inventory, China’s Fashion Industry Seeks a New Breakthrough

Facing economic headwinds at home and mounting external pressures, China's fashion industry is entering a…

China Insight: Fashion Industry in 2025 Seeks Survival Through Differentiation and Evolution

The results of several of China's major fashion groups show the challenges the market is facing.

China Insight: How China’s AI Aims to Reshape the Fashion Industry

Leading Chinese fashion firms are implementing AI to help improve their operations in the face of slowing…

China Insight: Can Fashion Brands Return to Growth During the Chinese New Year?

After a slowdown in fashion consumption in 2024, brands are hopeful that the Chinese New Year will kick-start…